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Profit) using unconventional methods such as investing energy and ideas instead of money.” Here is a great blog outlining the tactical thinking and mindset that can help you win the war.
Guerrilla versus Gorilla – Small Companies Can Win.
Use Reverse Graffiti : Street artists use soap instead of a spray can and a stencil to scrub out an image in public space. Sustainable design blog, Inhabitat posts some in “Clean Green Street Art hits San Francisco! Create Projections onto a blank wall at night and it becomes a natural billboard/ cinema screen e.g. The message : re-using parking spaces by turning them into landscaped gardens as a way reclaim city space.
If I was a garden centre i would jump on a campaign like this with product placement. Body art as Advertising: using temporary body art / tattoos on your staff as they man events, exhibitions or hand-out flyers in the street.
Service your existing customers with social events that allow them to make a positive association e.g.
If you are in electronics, hardware or engineering set up a hacker group workshop or offer your products to a hackerspace in your premises and challenge people e.g.
engineering students to find new ways to use your products as part of their thesis.
A lot of small businesses are facing budgeting setbacks and low cash-flow which can lead to a downward spiral of less advertising, less promotional activity and less sales. The revolution starts here…Read on to pick up 100 low cost marketing ideas that include both online and offline activities.
We’ll show you how great sales and marketing campaigns can be low on cost if big on innovative ideas, imagination and creativity.